Scuderia Ferrari will change its official team name from the upcoming Miami Grand Prix.
The Maranello-based squad will run a partially-blue livery for the race in the United States, commemorating their 70th anniversary since their arrival in the country.
Now, the team has announced it will change its official name to “Scuderia Ferrari HP” after a new deal with the technology giant.
“Our founder passed on to us his continuous will to progress,” Ferrari CEO Benedetto Vigna said.
“From this stems our drive to innovate on the road and on the track, as well as our commitment to a sustainable future, from carbon neutrality to the education of the younger generation.
“In HP we have found the same values, which make it an ideal partner. We look forward to starting our collaboration and facing new opportunities and challenger together.”
Speaking about the new sponsorship deal, HP CEO Enrique Lores said that “with technology, performance and exceptional craftmanship fueling the future, the partnership between HP and Ferrari is a natural fit.”
“Both brands are built on rich histories that have endured the test of time. Through this unique collaboration, we also have an opportunity to reach new audiences, drive business growth, and create lasting impact for our shared clients and communities.
“Together we will leverage the global stage of racing to accelerate sustainable innovation.”